Yogen Früz

A new frozen yogurt chain (from Canada) has entered Los Angeles! Unfortunately, it is located in Beverly Hills. It is for this reason that I waited until Sunday evening to go check it out. The company has been around since 1986 and plans to open 1,000 more stores across the nation over the next decade.The place is small with very limited seating. Their big “thing” is blending the yogurt and the fruit via machine, which isn’t anything new (Humphrey Yogart has the same type of machine for their mixing). But, the majority of their yogurt is prepackaged and individually wrapped like popsicles. At this point in time they have one soft serve flavor and that is called Probiotic Soft Serve on their website, which means that it is the same as Original/Plain/Tart.

I was very interested in the packaged yogurt. The have a variety of package flavors: lowfat vanilla, lowfat chocolate, nonfat vanilla, and nonfat no sugar vanilla (the green packages in the picture). On the wall they have a picture of the Matcha Green Tea Blend. I chose that in Lowfat Vanilla flavor with some mochi topping. They use actual matcha green tea powder and blend it with the yogurt. The yogurt was not as sweet as I am used to, but it certainly was creamy. I am unsure how I feel about the matcha green tea powder because it made the not-sweet yogurt taste even less sweet by adding a bitter component. I am guessing that the workers there have not learned to master the yogurt blending yet and this is why the taste isn’t perfect nor is the cup aesthetically pleasing. The mochi pieces were also not very sweet and less gummy than most other yogurt places; completely different in taste and texture than any other yogurt store’s.

In the end, it was new and interesting. I am sure people will enjoy it and it will become popular especially as an alternative to other yogurts. But personally, I will give it time to work out it’s kinks before I go back.

Yogen Früz
9401 Brighton Way
Beverly Hills, CA 90210